Mobile app marketers focused on attracting as many new users to the app as possible, touting number of users as the strongest pillar of success. If you’ve been working in mobile app marketing for a few years, you know that acquisition was once considered the most important metric to measure success. Shifting the focus away from acquisition to retention How? By shifting your focus from acquisition to retention. You need to reflect on where you’ve gone wrong and bounce back stronger than ever. However, you can’t just give up the fight. The number of apps available on the app stores is increasing daily and as you attempt to navigate this ever-evolving landscape, you’ve made some missteps when it comes to communicating with our users. Let’s face it, as mobile app marketers, you know that competition fierce. Waterfall Text messaging software with feature-rich SMS, MMS, and mobile wallet.Įditor’s Note: This article was originally published in March of 2016, but has been updated with the latest mobile app retention data as of July 2021.Second Street Digital promotions software to grow your database and drive revenue.RightAnswers Knowledge management software that delivers a better experience. Qvidian RFP response and proposal management software to win new business faster.Objectif Lune Document composition and business communication automation to modernize complex, paper-based documents.InGenius Computer-telephony integration that stands apart.Altify Sales enablement software for account-based selling.PostUp Enterprise email marketing for publishers.Mobile Messaging Text messaging software that drives results.FileBound A document management system for reliable, user-friendly content workflow.Adestra Enterprise email marketing that inspires engagement.Panviva Supercharge your organization’s knowledge by delivering it through easy-to-follow flows.InterFAX Cloud-based fax service that delivers securely.BA Insight AI-driven enterprise search that delivers relevant, personalized, and actionable results.AccuRoute Secure content capture, routing, and fax with advanced data processing.
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